The invention relates to a long-lasting night-luminous hair cream material and a preparation method thereof, which pertains to the technical field of cosmetics. The night-luminous nutritious hair cream is composed of the following components: 5 to 20 parts of long-lasting light-emitting material, 20 to 60 parts of substances with oil phase, 20 to 50 parts of substances with water phase, 1 to 10 parts of nutrients and 1 to 10 parts of assistant agent; the night-luminous nutritious hair cream of the invention is characterized by stable nature, good hare care effect, long night-luminous time andso on, the hair cream can maintain stable property and nutritious effects for a long time at the room temperature, and the night-luminous effect can emit the light for about 12 hours after being irradiated for 8 minutes.