The present invention relates to a steering wheel haptic switching unit and a steering wheel haptic switching system having the same, wherein the steering wheel haptic switching unit comprises: a housing mounted within a steering wheel; a printed circuit board disposed inside the housing; a haptic rotary switch driver which is disposed in the housing and generates a torque according to an electrical signal; a haptic rotary switching power transfer unit for transferring the torque generated by the haptic rotary switch driver; and a haptic rotary switch having a haptic rotary switch knob which is exposed outside the housing and connected to the haptic rotary switching power transfer unit to receive the torque.