The invention relates to a towel fabric for outdoor occasions, which adopts a towel structure with loop piles on single surface. The looped warp yarn is uvioresistant blended yarn; the body warp yarn is purified cotton yarn; the weft yarn is uvioresistant blended yarn or purified cotton yarn; the warp density is 114-120/10cm, and the weft density is 180-200/10cm; the coefficient of single yarn twist is 350-370; the yarn twist for stranding is 25-30/10cm; the uvioresistant yarn is blended by uvioresistant synthetic fiber and cotton fiber; and an ultraviolet isolation factor, which is nano titanium dioxide and/or nano zinc oxide, is added to the raw material of the uvioresistant synthetic fiber prior to the polymerization of the polymer monomers or prior to the melt spinning of the polymer. The fabric of the invention has the advantages of favorable softness, comfortableness, water absorptivity and uvioresistant capability, effectively prevents ultraviolet light from hurting human bodies, and is especially suitable for manufacturing towels, bath towels, shawls and the like for outdoor occasions.