The described method and system provide for over-the-air configuration of a telematics-equipped vehicle by wireless carriers and telematics service providers (TSPs). Regardless of whether a telematics-equipped vehicle has been provisioned for cellular service or not, the TSP and wireless carrier may control undesirable location updating from the vehicle, for example, by setting certain triggers or conditions upon the telematics unit before processing location updates provided by the telematics unit. These triggers or conditions may also be programmed into the telematics unit, whether through an OTA configuration session, or pre-loaded during manufacture. The TSP or wireless carrier may conduct OTA configuration sessions with the telematics unit to provision the telematics unit for cellular service, or provide the telematics unit with software or firmware updates.