The invention discloses a television image moving target-based automatic tracking method. The television image moving target-based automatic tracking method comprises the following steps of: 1, matching images by utilizing a plurality of sub-templates, and when the peaks of all the sub-templates are almost the same, matching the positions corresponding to the peaks with the initial positions of all the sub-templates; 2, updating and formulating a new template according to the matching degree at the optimal matching position between each template and the current image; and 3, predicting the region where the next frame of a moving target appears by utilizing a Kalman filter, and performing matching operation in the predicted region to find an optimal related matching point. By the method, the moving target in a non-stationary background is tracked accurately by matching the images by utilizing the plurality of sub-templates and the supplement of a suitable template updating strategy; and then by fully utilizing the predicting function of the Kalman filter, the operating region of a correlation matching algorithm is greatly reduced, and the real-time performance of the system is improved, so that the correlation tracking of the target becomes more active.