A short-range wireless communication apparatus comprising an own connection device and a control device is disclosed. The own connection device is capable of connecting a first predetermined communication protocol to a communication-destination-side connection device. The control device performs a first connection process of connecting the first predetermined communication protocol between the own connection device and the communication-destination-side connection device. The control device performs the first connection process at a time that is outside a period during which a second connection process of connecting a second predetermined communication protocol between the communication-destination-side connection device and a different connection device is performed.