The invention relates to an automatic point-to-point short message notification method for client power failure information. The method includes: acquiring onsite fault information of power equipment by the aid of an onsite alarm module; correspondingly inquiring demand information from a power equipment configuration database, a power equipment geographic information database, a power grid user information database and a power grid user contact information database by the aid of a data processing unit; pushing short messages of power equipment faults to mobile terminals of users by the aid of an information pushing module after comprehensive processing is finished. The automatic point-to-point short message notification method for client power failure information has the advantages that due to timeliness in pushing of personalized power failure information to mobile phones of the users, the problem of errors in manual association is effectively avoided, quickness in response and warning when the power equipment is in fault is realized, and client satisfaction rate is increased.