A wireless communication apparatus which performs wireless communication with onboard information equipment installed in a vehicle includes: receiver that receives media data from the onboard information equipment; playback processing unit that outputs the media data the receiver receives; communication state retaining unit that retains a communication state between the onboard information equipment and wireless communication apparatus; usage situation deciding unit that decides a usage situation of the wireless communication apparatus from the vehicle surrounding information and generates usage situation information; quality deciding unit that decides the quality of the media data using communication state information retained in the communication state retaining unit and the usage situation information generated by the usage situation deciding unit; and transmitter that transmits the quality generated by the quality deciding unit to the onboard information equipment as media data quality information.