The invention discloses a two-dimension code advertisement putting and channel evaluating method based on dual URLs (uniform resource locators). A long URL of advertisement content which is required to put by a two-dimension code is configured, the long URL is generated into a short URL by a URL generator through an MD5 encryption algorithm, and a mapping relationship is stored in a Hash stable; the short URL is integrated with a channel code to generate two-dimension code information, and then advertisement putting is carried out after the two-dimension code is generated; the advertisement content is obtained by a client side through a two-dimension code scanning request; the short URL and the channel code in the two-dimension code information are separated by configuring an address analyzer through a server, and user information of the client side is collected; the long URL corresponding to the short URL is searched in the Hash table, and re-located to an advertisement server to provide advertisement service to the client side; and the long URL, the channel code and the user information of the client side are integrated to carry out evaluation on an advertisement putting channel.