Provided is a tire and a tire surface printing method which are capable of reducing man-hours and cost required for application of printing on the tire surface. The tire and the tire surface printing method include, on an outer surface of at least one of side portions (3) thereof, a printed region (5) formed by printing. The printed region (5) includes: a dark-colored portion (7) having a black color, which is a base color of the tire; and a bright-colored portion (9) that has a color different from the black color and that is located to surround the dark-colored portion (7). The dark-colored portion (7) is not applied with any paint, and the bright-colored portion (9) includes a white-colored layer (11) that includes a white color paint and that is located as the lowermost layer being in contact at least with the outer surface (3a) of the side portion (3).