The invention provides an aromatic amine luminous compound. The aromatic amine luminous compound has good heat stability, high luminous efficiency and high luminous purity, and can be used for manufacturing an organic electroluminescence device and applied to the field of organic solar cells or organic thin-film transistors or organic photoreceptors. The invention further provides the organic electroluminescence device which comprises an anode, a cathode and an organic layer. The organic layer comprises one or more of a luminous layer, a hole injection layer, a hole transfer layer, a hole blocking layer, an electron injection layer and an electron transfer layer. At least one layer in the organic layer comprises the compound shown in the structural formula I shown in the description.