Implementations of the present invention contemplate utilizing the communicative connections between a telematics service provider (TSP), a communication device, and a telematics unit in a vehicle to manage personalized information of a subscriber. Implementations contemplate the removal of personalized information of a subscriber from data stores located at a vehicle, the uploading of personalized information of a subscriber to a database of an operations control center of the TSP, and the downloading of personalized information of a subscriber by a telematics unit of a vehicle from an operations control center of the TSP. Implementations enable personalized information of a subscriber to be removed from a vehicle remotely in order to prevent a user of the vehicle from accessing personalized information of the subscriber. Furthermore, implementations enable personalized information of a subscriber to be accessed by a vehicle in order to provide a subscriber with a customized experience in the vehicle.