The invention discloses a setting method for a setting item of a mobile terminal. The setting method comprises a step S20 of displaying a selection page containing various use functions; a step S40 of analyzing selection operation of a user and obtaining a use function selected in the selection page by the user; a step S50 of, based on a setting label corresponding to each sue function, generating a corresponding setting item by using the selected use function according to the type of the setting label; and a step S60 of displaying a setting interface containing the setting item. According to the setting method for the setting item of the mobile terminal provided by the invention, the user can select the use function based on a demand thereof, and the selected use function is displayed in the setting item of the mobile terminal, so that the user can set the frequently-used setting items conveniently, and experience requirements and daily needs of the user can be better satisfied.