The invention discloses an anion exchange membrane material on the basis of pyrazole onium salt, a method for preparing the anion exchange membrane material and application thereof. A structural formula of the anion exchange membrane material is shown. The anion exchange membrane material, the method and the application have the advantages that raw materials for the anion exchange membrane material come from wide sources, the anion exchange membrane material is high in molecular designability, and the method is simple; the anion exchange membrane material prepared by the aid of the method is high in chemical stability and ionic conductivity, the anion exchange membrane material and the method have excellent application prospects, and the like.