The present invention discloses a Quality of Experience (QoE)-based hyper text transport protocol (HTTP) adaptive streaming media live broadcast server cluster deployment method. The present invention aims to provide a user QoE-based streaming media live broadcast server scheduling deployment method. According to the method, a resource consumption cost matrix for real time transcoding between different quality levels of live broadcast video and a user subjective feeling QoE quantitative model are built; a live broadcast channel is used as a basic unit of resource allocation and a virtual machine is used as a running carrier of a live broadcast service; according to quality levels of live broadcast video sources input by the live broadcast channel, a different quality level of output video is configured for each live broadcast channel reasonably; and due to the constraint of limited resources of a physical server, a virtual machine cluster for live broadcast service is optimized in placement, so as to improve the overall QoE of the live broadcast service platform. When the user watches the live broadcast video, the QoE of the HTTP adaptive streaming media live broadcast service in a heterogeneous or mutation network or a heterogeneous terminal environment is improved effectively.