The invention discloses a method for intelligent parking guidance based on video tracking and identification, a server and a system. The method comprises steps of: receiving a parking request sent by a user terminal; extracting vehicle feature information and a license plate from video information sent by a camera; sending a parking route to the user terminal; tracking the license plate according to the vehicle feature information and the license plate so as to obtain a parking stall information of a vehicle; and updating the parking stall information and binding the user terminal and the parking stall. According to the invention, through the video tracking and image identification technology, a parking lot is monitored and managed; parking routes are provided; and usage rate and management efficiency of the parking lots are improved.