The invention discloses a mail report generation method and apparatus. The method comprises the steps of customizing an XML report file of a to-be-generated mail report, wherein data information needed by the to-be-generated mail report is configured in the XML report file; obtaining a pre-created mail report template, wherein to-be-replaced contents in a text of the mail report and a format of the mail report are defined in the mail report template; and replacing the to-be-replaced contents according to the data information in the XML report file, thereby generating the mail report having the unified format with the mail report template. According to the technical scheme, by applying a template mechanism, under the condition of ensuring original style and layout effect of the mail report template, the contents needed to be replaced are replaced with contents of each to-be-generated mail report, so that the mail report is generated. Therefore, each newly generated mail report is consistent with the mail report template in format, the problems of time and energy waste and non-unified format in the prior art are solved, and the usage experience of users is improved.