The invention provides an automatic intro-mold riveting forming mold for riveting contacts. The automatic intro-mold riveting forming mold comprises an upper mold body which can move up and down after being driven by a punching device and a lower mold body which is supported on a base platform of the punching device, and the automatic intro-mold riveting forming mold further comprises a pre-riveting punch, a forming punch, a lower sliding block, a cutting-off cutting edge and a feeder, wherein the pre-riveting punch and the forming punch are fixedly arranged on the upper mold body, the lower sliding block is installed on the lower mold body and can horizontally move, the cutting-off cutting edge is installed on the lower sliding block, and the feeder is used for conveying contact bar materials; horizontal movement of the lower sliding block drives the cutting-off cutting edge to horizontally move to cut the contact bar materials into contact blanks; meanwhile, the cutting-off cutting edge conveys the contact blanks to a pre-riveting position below the pre-riveting punch in the horizontal moving process, the upper mold body downwards moves to drive the pre-riveting punch to conduct pre-riveting on one contact blank and hardware punching parts on the pre-riveting position, and meanwhile the forming punch is driven to punch the other contact blank subjected to pre-riveting into the shape of a contact. Automatic synchronous machining of contact forming and contact riveting can be achieved, the cost is reduced, and the production efficiency is improved.