The invention discloses an information pushing method and device. The method comprises that a product information query request including a searching word is received from a client; multiple pieces of product information and candidate push information that match the searching word are extracted; the pieces of product information and candidate push information are input to a pre-trained order-placing rate prediction model to obtain order-placing rates corresponding to the pieces of product information and candidate push information, and the pieces of the candidate push information are input to a pre-trained clicking rate prediction model to obtain clicking rates corresponding to the pieces of the candidate push information; based on the obtained order-placing rates and clicking rates, target push information is determined from the pieces of the candidate push information; and the target push information and the pieces of product information are pushed to the client. Thus, information is pushed in a targeted way.