The invention relates to a construction process of a pavement marker or marked line. The pavement marker or marked line comprises a light-reflective cementation film layer, a luminescent layer and an antiskidding wear-resistant layer. The construction process comprises the steps: (1) mixing epoxy resin E-44, organosilicon modified epoxy resin, a curing agent, EVA resin, aluminum oxide, 100-mesh glass micro-beads and a diluent, then, carrying out initial setting to form a milky material, coating a pavement with the milky material, and spreading 60-mesh glass micro-beads on the milky material, so as to form the light-reflective cementation film layer; (2) mixing epoxy resin E-44, organosilicon modified epoxy resin, EVA resin, a curing agent, 100-mesh glass micro-beads, aluminum oxide, luminescent powder and a diluent, and then, coating the light-reflective cementation film layer with the mixed coating material, so as to form the luminescent layer; (3) mixing epoxy resin E-44, organosilicon modified epoxy resin, aluminum oxide, a curing agent and a diluent, then, coating the luminescent layer with the mixture, spreading a mixture of 60-mesh glass micro-beads and carborundum, so as to form the antiskidding wear-resistant layer. According to the construction process, the pavement marker or marked line has the characteristics of high luminescent intensity and long fluorescent lifetime.