The present application provides a display apparatus and a display method thereof, wherein the display apparatus includes a display screen, and further includes a fixing component, a positioning sensor, and a display processor; wherein the fixing component is configured to fix an to-be-exhibited object on the display screen; the positioning sensor is configured to detect a position of the fixing component on the display screen; the display processor is configured to determine a first area corresponding to the fixing component on the display screen according to the position detected by the positioning sensor, and switch an image displayed in the first area to a white image, wherein the first area includes an area on the display screen for placing the to-be-exhibited object.