The invention discloses a vehicle logo displaying system of a panoramic camera system. The vehicle logo displaying system comprises a camera system, a displayer and a sound system which are mounted on a vehicle. The camera system comprises a front camera, a left camera, a right camera and a rear camera which are connected with a panoramic camera system central control unit. The panoramic camera system sends collected image information to the panoramic camera system central control unit. The panoramic camera system central control unit is connected with an instrument and obtains current vehicle appearance information from the instrument, and the current vehicle appearance information comprises vehicle logos. The panoramic camera system central control unit conducts calculation and processing according to the image information and the current vehicle appearance information to form output data and sends the output data to the sound system and the displayer to be output. An existing vehicle panoramic camera system is improved, and vehicle logos with the single color in an existing system are improved to be the vehicle logos which can be changed according to the actual color of a vehicle body.