The embodiment of the invention provides an application software pushing method and device. The method comprises the following steps that: carrying out statistics on a frequency for the user interfaces of a plurality of user terminals to jump to a second application software detail page from a first application software detail page; according to the frequency and a similarity between first application software and second application software, establishing a random walk model; according to the random walk model, determining the target application software detail page of the user interface of the user terminal; and pushing the target application software to the target user terminal. By use of the embodiment of the invention, through a browsing sequence that a user uses an application store each time, the random walk model is constructed, the classification tag of the APP is not depended, and the recommendation accuracy of the APP is improved. In addition, the application store browsing behavior of the user exhibits high randomness so as to better reflect the interests of the user and the change of focuses. Compared with a pushing way based on the popular degree of the APP, the method disclosed by the invention is characterized in that the APP pushed to the user by the application store more conforms to the individuation demands of the user.