Provided is a vehicle regenerative speed control device for suppressing undershooting, in which actual transmission input rotations fall below the lower-limit rotations, when decreasing the transmission input rotations on the basis of a request for a decrease in the regeneration amount during regenerative speed control. The present invention is equipped with a belt-type continuously variable transmission (6), a motor generator (4), and a main oil pump (14). The FF hybrid vehicle is provided with a hybrid control module (81) which, when there is a request for an increase in the regeneration amount while decelerating, performs a regenerative speed control for downshifting the belt-type continuously variable transmission (6) to the low gear ratio side, and increasing rotations of a transmission input shaft to which the motor generator (4) is connected. The hybrid control module (81) also performs a control for making the rotations decrease change rate of the Pri. end command rotations lower than the rotations increase change rate of the Pri. end command rotations, when the Pri. end command rotations are being decreased on the basis of a request for a decrease in the regeneration amount during regenerative speed control.