According to one embodiment, a content item is received that was identified in response to a search query received from a client. It is determined whether the search query is within a predetermined percentage of total search queries that yield the content item. In response to determining that the search query is within the predetermined percentage of the total search queries, a search is performedin an image store based on one or more keywords associated with the search query to identify a list of one or more images and one of the identified images is selected to be matched with the content item. Otherwise, a predetermined preferred image is selected to be matched with the content item. The content item is incorporated with the selected image to generate a composite content item to be transmitted to the client.