The invention discloses a user feature display method and system, and relates to the field of big data processing. The method comprises the steps that a mobile switching center enables an authorized call to be transferred to a user feature information processing machine, so that user feature information processing machine obtains the meta-data information of a called user customized tag; the userfeature information processing machine extracts the corresponding feature information of a calling user according to the meta-data information of the called user customized tag, so as to transmit thefeature information of the calling user to the called user. According to the invention, the called user can flexibly customize an incoming call display content, and helps the called user know the incoming call.