The invention discloses a method and a device for determining the direction of a virtual character. The method includes the following steps: obtaining a first reference direction of a virtual character in a preset scene, wherein the first reference direction coincides with a predetermined direction at which the virtual character is to arrive; obtaining a first relative direction of the current direction of the virtual character relative to the first reference direction; adjusting the first reference direction to a second reference direction according to the first relative direction, wherein the relative direction of the predetermined direction relative to the second reference direction is the first relative direction, the current direction is updated with the adjustment of the first reference direction, and the relative direction between the updated current direction and the adjusted first reference direction is the first relative direction; and updating the current direction of the virtual character to the predetermined direction according to the second reference direction and the first relative direction. The technical problem that the flexibility in determining the direction ofa virtual character is low in the related technologies is solved.