The invention discloses a shopping mall parking space pushing method based on big data. The shopping mall parking space pushing method comprises the following steps that position coordinates of mobileterminals in a designated parking space are obtained; a plurality of rectangular areas are divided; the quantity of vehicles parked in each rectangular area is acquired, and the quantity of the rectangular areas in which the vehicle quantity is greater than a first threshold value but is smaller than a second threshold value and mobile terminal coordinates are obtained; the ratio of the quantityof the rectangular areas greater than the first threshold value to the quantity of the rectangular areas smaller than the second threshold ranges from 0.5 to 2, if yes, data information of empty parking spaces to be pushed is sent to the mobile terminal in the rectangular areas greater than the first threshold value, and if not, the first threshold value is decreased, the second threshold value isincreased till the ratio ranges from 0.5 to 2. By sending the data information of the empty parking spaces to be pushed to the mobile terminals in the areas greater than the first threshold value, vehicles are guided for parking, reasonable utilization and parking efficiency of parking positions in areas are improved, and waiting time is shortened.