There is provided a printing apparatus (1) having a transfer member that moves to cyclically pass through a formation area of an ink image and a transfer area where the ink image is transferred to a cut sheet, and a supply that supplies the cut sheet to the transfer member continuously. The printing apparatus controls, when continuously printing on a plurality of cut sheets of the same size, stops the supply of the cut sheet based on a time taken to process image data representing an image of a print target, does not form the ink image in a partial area on the transfer member that passes through the transfer area at a timing when the supply of the cut sheet is stopped, and forms the ink image in a remaining area, while continuing the movement of the transfer member.