Packaging apparatus (1) comprises a packaging assembly (8) which has a supply unit (300) configured to supply electric energy to a conductive element of a heating head by causing an electric current flow through this conductive element; the conductive element defining a heating surface configured to heat seal one or more parts of said film. The electric conductive element comprising: a supporting substrate (206), at least a conductive structure engaged on the supporting substrate (206), at least one protective layer (208) covering the conductive structure as this latter is engaged between the supporting substrate (206) and the protective layer (208). The conductive element comprising at least one first and one second contacting tabs each integral with said conductive structure; each of said contacting tabs protruding transversally from a prevalent development surface of the conductive structure towards the supporting substrate (206) for defining a terminal contacting end. The heating head (700) comprising a first and second electric terminals respectively engaged with said first and second contacting tabs; each of said electric terminal is configured for stably constraining opposite faces of the respective contacting tab which define the thickness of said tab.