Provided is a wire-type window regulator which enables a guide rail and a guide member to be simultaneously affixed to a door panel of a vehicle. This wire-type window regulator adapted to be affixedto a door panel of a vehicle has: a guide rail for guiding, in a vertically movable manner, a slider base to which window glass is affixed; a wire drive mechanism for vertically moving the slider basealong the guide rail by means of the drive wire; and a wire guide member which is provided at the upper end and/or the lower end of the guide rail, has the drive wire wound thereabout, and changes the direction in which the drive wire is routed. The wire guide member supports an affixation member, the guide rail has the affixation member passed therethrough, and the affixation member affixes theguide rail and the wire guide member to the door panel of the vehicle.