Disclosed herein is a technique for providing driving assistance for a driver in such a way as to increase the driver's degree of internal focus on driving if his or her degree of internal focus on driving is estimated to be low when deactivation of autonomous driving is predicted. Examples of such driving assistance include boosting the moving vehicle noise to be heard inside the vehicle's cabin, increasing sensitivity to a change in the vehicle's state responsive to driving operations, providing navigation to a road with features that would entertain the driver through driving, and giving guidance in exemplary driving operations.