The invention discloses a device transfer apparatus and a device transfer method. The device transfer apparatus comprises a force exerting control assembly and a device hitting assembly, wherein the device hitting assembly is located on one side of the force exerting control assembly and comprises a plurality of device hitting heads capable of moving in the preset direction, the force exerting control assembly comprises a plurality of protruding portions corresponding to the device hitting heads in a one-to-one way and capable of protruding towards the corresponding device hitting heads, and the protruding portions can push the device hitting heads to perform corresponding motions in the preset direction in the protruding process. By adopting the technical scheme, devices can be more conveniently and quickly transferred, and target structures for device transfer can be connected and fixed. In addition, the device transfer apparatus can support simultaneous operation of multiple devicesto be transferred and can greatly improve the working efficiency.