The invention discloses an electric nut riveting tool capable of adjusting a travel and pulling riveting force in multiple gears. a selection button which is provided with a multi-gear selected travelvalue and a pulling riveting force value, a control processor receives the selected travel value and the pulling riveting force value, an extending plate is installed in a tool shell body, and a counting sensor is installed on the extending plate; and the counting sensor is corresponding to the position of a sensing block on a first-stage big gear wheel, the counting sensor is connected with thecontrol processor, and the counting sensor transmits the number of signals rotated by the sensing block to the control processor in real time; and the control processor compares the number of the signals with a preset counting preset value, the counting preset value is exceeded, and the motor is controlled to rotate reversely to enable a lead screw to return to an initial position; and the controlprocessor measures the current value of a pulling rivet in real time, a preset current value is exceeded, the motor is controlled to rotate reversely to enable the lead screw to return to the initialposition. The electric nut riveting tool capable of adjusting the travel and the pulling riveting force in multiple gears has the advantages that the travel and the pulling riveting force are adjusted according to actual requirements, so that the efficiency is improved, the power source is saved, and the service life is prolonged.