The embodiment of the invention provides a site message management method, device and equipment/terminal/server. The method comprises steps: at least one site message is received, and notification management information corresponding to the at least one site message is acquired; and according to the notification management information, a notification mode corresponding to the at least one site message is acquired, and according to the notification mode, the at least one site message is notified. In the embodiment of the invention, different notification modes are set for different site messages, and the user experience is improved.