A transparent conductor 100 includes: a transparent resin base material 10; a first metal oxide layer 12; a metal layer 16 including a silver alloy; and a second metal oxide layer 14, in this order. The first metal oxide layer 12 contains at least one of tin oxide and niobium oxide. When the tin oxide and the niobium oxide are respectively set in terms of SnO 2 and Nb 2 O 5 , a molar basis content of the total of SnO 2 and Nb 2 O 5 with respect to the total of metal oxides contained in the first metal oxide layer 12 is greater than a molar basis content of the total of SnO 2 and Nb 2 O 5 with respect to the total of metal oxides contained in the second metal oxide layer 14, and the content in the first metal oxide layer 12 is greater than or equal to 45 mol%.