The present invention discloses a measuring method, a program, a measuring apparatus, and a method of manufacturing an article. According to an aspect of the invention, the measuring method measures aposition and a posture of an object. The method comprises: a first calculation step of processing a first image obtained by imaging the object as a first processing object; and a second calculation step of determining a position and a posture of the object by processing a plurality of constituent elements in the image as a second processing object on the basis of the result of the first calculation step. The second processing object is associated with the first processing object.