The invention discloses a noun matching method, a device and equipment and a computer readable storage medium. The method comprises the following steps: comparing a to-be-matched noun with a preset word chain model when the to-be-matched noun is received, and determining a first word segmentation set corresponding to the to-be-matched noun in the preset word chain model; reading each standard wordin a preset standard word library, comparing each standard word with a preset word chain model one by one, and determining a second word segmentation set corresponding to each standard word in the preset word chain model; generating union sets between the first word segmentation set and the second word segmentation sets respectively, and calling the union sets to compare with to-be-matched nounsand standard words respectively to generate first comparison results and second comparison results; according to each first comparison result and each second comparison result, determining a target standard word matched with the to-be-matched noun in each standard word, and completing the matching of the to-be-matched noun. The similarity score between the to-be-matched noun and each standard wordis matched, so that the matching accuracy is improved.