The embodiment of the invention provides a method and device for positioning a seed user, electronic equipment and a storage medium. The method comprises the steps of constructing a similarity matrixaccording to a target community, wherein the target community comprises a plurality of users, and at least one user is a recommender; clustering the users of the similarity matrix by adopting a presetclustering algorithm to obtain a clustering center with the initial influence coefficient of the clustering algorithm being obtained according to the NPS score of a recommender; and if the clusteringcenter is the recommender, positioning the clustering center as a seed user. According to the method, the initial value of the influence coefficient is obtained according to the NPS score of the recommender, so that the obtained cluster possibly takes the recommender as a clustering center as much as possible, and if the obtained clustering center is the recommender, the recommender is taken as aseed user, so that accurate positioning of the seed user is realized.