The invention provides a driving device, a goods hopper and a vending machine, and belongs to the field of vending equipment. The driving device comprises a base, a motor arranged on the base, a transmission mechanism in transmission connection with an output shaft of the motor, and a power output wheel in transmission connection with the transmission mechanism; and the transmission mechanism is used for driving the power output wheel to automatically rotate and driving the power output wheel to move from the first position to the second position when the output shaft of the motor rotates in the first preset direction, and used for driving the power output wheel to move from the second position to the first position when the output shaft of the motor rotates in the second preset direction,wherein the first preset direction and the second preset direction are opposite. The goods hopper comprises the driving device; and the vending machine comprises the goods hopper. The driving device,the goods hopper and the vending machine have the characteristics of being small in motor number and low in manufacturing cost.