The invention relates to the field of artificial intelligence, in particular to artificial intelligence in the field of storage, and more particularly relates to an intelligent visual identification vehicle plate cable reel center coordinate system. A reliable cable reel image feature library is established in a self-learning mode, a cable reel image is obtained through scanning of scanning equipment, contour obtaining and coordinate recognition are carried out in combination with features of the feature library, and therefore the site coordinate position of the vehicle plate loading cable reel can be automatically obtained with high accuracy and high precision. Experiments show that the recognition error rate of the intelligent visual recognition vehicle plate cable reel center coordinatesystem is smaller than 0.3%, and the generated site coordinate precision error is within +/-40 mm.