The invention discloses a block tracking method and device, equipment and a storage medium. The method comprises the steps of acquiring a first frame tracking image and a tracking result center; partitioning the first frame of tracking image to obtain a target block of the first frame of tracking image and a target block tracking result center; tracking the target block of the Nth frame of tracking image to obtain the target block of the (N+1)th frame of tracking image and a target block tracking result center; and obtaining a tracking result center of the N+1th frame of tracking image according to the tracking result center of the Nth frame of tracking image and the target block tracking result centers of the Nth frame of tracking image and the N+1th frame of tracking image. According tothe block tracking method provided by the invention, the target block obtained by block processing has the characteristics of adapting to the appearance of the target and having obvious characteristics, so that the dependence of target block selection on the shape and size of the target tracking frame in the target tracking process is overcome, and the method is also suitable for target tracking with various target appearances.