The invention discloses automatic paper pulp hoisting equipment and a hoisting method thereof. The hoisting equipment comprises an upper hoisting bracket and a lower hoisting bracket which are up-downarranged in parallel, an opening and closing device capable of opening and closing is arranged between the upper hoisting bracket and the lower hoisting bracket, a plurality of four-bar linkages areconnected between the upper hoisting bracket and the lower hoisting bracket, and hooks are connected below the four-bar linkages; opening of the hooks is realized through closing of the opening and closing device and movement of the four-bar linkages; and closing of the hooks is realized through opening of the opening and closing device and movement of the four-bar linkages. The automatic paper pulp hoisting equipment is high in automation degree, simple and fast to operate, capable of rapidly and effectively hoisting paper pulp, time-saving and labor-saving, capable of automatically realizinghooking and separating between the hooks and steel wires bundling the paper pulp without manually hooking and unhooking by workers, the labor intensity of the workers is reduced and the safety is high.