The embodiment of the invention provides a ticket pricing method and device, a storage medium and a server. In the scheme of the embodiment of the invention, the loyalty passenger proportion between the starting points of the train, the passenger demand pre-estimated value, the demand quantity and ticket price of the first specified train number and the demand quantity and ticket price of the second specified train number are generated according to the historical data between the starting points; a train non-loyalty passenger price response value between the starting points is generated according to the loyalty passenger proportion between the starting points, the demand quantity and ticket price of the first specified train number and the demand quantity and ticket price of the second specified train number; an air ticket price of a specified file between the starting points is generated according to the historical data between the starting points; and according to the loyalty passenger proportion between the starting points, the passenger demand estimated value, the train non-loyalty passenger price response value and the airline ticket price of the designated file between the starting points, the optimal train ticket price corresponding to the airline ticket price is generated, so that the railway competitiveness and the passenger transport resource utilization rate are improved, and passengers sensitive to the price are attracted.