Disclosed is a light-emitting device material which is characterized by containing an anthracene compound represented by the general formula (1) below or the general formula (3) below. With such a light-emitting device material, there can be obtained a light-emitting device having high luminous efficiency and excellent durability. (1) (In the formula, R<1>-R<10> respectively represent a hydrogen atom, alkyl group, cycloalkyl group, heterocyclic group or the like, and at least one of the R<1>-R<10> represents a substituent represented by the following formula (2).) (In the formula, R<11>-R<18>respectively represent a hydrogen atom, alkyl group or cycloalkyl group; X represents an oxygen atom or sulfur atom; Y represents a single bond, arylene group or heteroarylene group; at least one of R<11>-R<18> is used for linking with Y; and alpha is used for linking with the anthracene skeleton.) (3) (In the formula, R<19>-R<37> respectively represent a hydrogen atom, alkyl group, cycloalkyl group, heterocyclic group or the like; n is 1 or 2; A represents a heteroarylene group or arylene group; and at least one of R<19>-R<27> and at least one of R<28>-R<37> are used for linking with A.