The utility model provides a coil finished product transport mechanism, it overturns the finished product one by one to the categorised transport to certified products transfer chain, defective work transfer chain, its production efficiency is high, has practiced thrift the human cost. It includes anterior handling device, the rear portion transfer chain, the rear portion transfer chain specifically includes conveyor belt, conveyer motor, conveyer motor's the external conveyor belt of output, conveyer motor drives conveyor belt and carries out sharp transport, conveyor belt's entry end front portion is provided with anterior handling device, conveyor belt's peripheral both sides and rear end set up the flange respectively, the central point that conveyor belt detached the outer width direction of entry end puts and is provided with the baffle, formation certified products conveying region is separated with conveyor belt to the baffle, defective work conveying region, anterior handling device is specifically including transport centre gripping cylinder, cylinder around the transport, lower cylinder in the transport, transport revolving cylinder, the transport base, the base of cylinder is adorned in the up end of transport base admittedly around the transport.