The utility model relates to a powder product forming die frame. The powder product forming die frame is characterized by comprising a main oil cylinder, an upper forming die block, a female die plateand a lower forming die block, the main oil cylinder, the upper forming module, the female die plate and the lower forming module are sequentially arranged from top to bottom in the vertical direction. The through holes are formed in the upper die plate and the main oil cylinder, the adjusting mechanism is arranged at the through holes, and the internal threads of the large gear are matched withthe threads on the internal punching piston rod, so that the initial position of the internal punching piston is adjusted, the stroke of the internal punching piston rod is accurately controlled, andthe product quality is ensured; in addition, an oil cylinder type trace springback device is adopted, so that the product can be smoothly demoulded during demoulding; according to the utility model, the central cylinder with the turbine teeth is arranged on the lower die plate, so that the core rod in the lower die plate is driven in the vertical direction, and the transmission mode of the drivingmotor and the worm is adopted, so that the structure is simpler, and the adjustment is convenient.