The utility model provides a goods discharging device and a vending machine. The goods discharging device comprises a goods channel, a limiting groove and a first driving motor. The section of the goods channel is concave; the limiting groove is a cylindrical groove and is used for being mounted at a goods outlet of the goods channel so as to limit goods in the goods channel in the concave grooveof the limiting groove; the first driving motor is installed at the preset position of the second pallet and used for driving the limiting groove to rotate by 360 degrees so that the limiting groove can be rotated to the shipment state from the initial state and then rotated to the initial state. By means of the design mode of the limiting grooves, it is guaranteed that only one goods can be soldevery time the goods are delivered, and the situation that multiple goods fall off (are sold by mistake) at the same time is avoided; besides, by means of the design, when the vending machine is in anon-delivery state, the limiting grooves can limit the goods in the groove faces of the limiting grooves, and the problem that the goods fall off by mistake due to manual shaking or other reasons is solved.