A method and an apparatus to stretch wrap an article in a tubular plastic film, the method comprising the steps of locating a length of elastically stetchable tubular plastic film 5 on a holder 2 and thereafter expanding the holder to stretch the tube to a size enabling the tube and the holder to be passed over the article to be wrapped which may be located on pallet 3 mounted on stand 4 and at the same time stripping the tube off the holder so the tube can contract and elastically embrace the object. The tube preferably has an end closed and is folded concertina fashion on the holder. The frame 2 is in sections which telescope or pivot to effect outward expansion.