Adhesive-releasing silicone coatings are provided for substrates by applying a composition consisting essentially of a polydiorganosiloxane substituted with methyl, ethyl, propyl, or hydroxyl radicals and an ultraviolet radiation photosensitizer to a substrate, and exposing the applied solution to ultraviolet radiation. By the method of this invention said polydiorganosiloxanes can be crosslinked on substrates to furnish, e.g., adhesive-releasing coatings on paper.